"We cannot make good news out of bad practice".
~Edward R. Murrow

Saturday, November 22, 2008

Sweeps


Sweeps is television's rating period. It is a 30-or-so day period where the advertising rates are established based upon viewership. The more viewers a station has, the more it can potentially charge their advertisers.

This month has been a sweeps period. It's almost over now, but I wanted to share with you a couple of the stories that I have been the photographer for. 

For Sweeps stories, the news management allows the reporters and photographers an extended amount of time to work on the story, very rarely having a same day turn. Depending on how wisely the reporter and photographer plan out their shoots and time management, the pieces can turn out pretty well.

These two stories I shot were with Reporter Lori Tipton in the town of Ketchikan, Alaska. Ketchikan is located in Southeast Alaska. 

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"Knik Arm Ferry Construction"

copyright KTUU-TV

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"Nothing to Nowhere"
 
copyright KTUU-TV

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I like the second story better than the first. These were not my best shot stories ever, but they were fun nonetheless.  I wish we had more time to commit to both stories but they were just so rushed because of daylight and the timeframe we had there.

I plan to be better at posting the stories that I shoot more often, especially now that I am committing myself to getting the digital files of the stories onto a hard drive.  I've been putting everything to tape up to this point. And when I get time, I plan to get the stories that I have on tape, to a hard drive as well.

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